The Vault NYC Digital Redesign and Launch
Web Design
Crafting a unique fashion forward web presence
THE VAULT NYC
THE VAULT NYC
Role
Freelance Consultant/Designer
Timeline
Nov 2024 - Jan 2024
Tools
Figma/Shopify Web editor
Project Description
Redesign shop the vault NYC and update the entire site map, design and overall web presence with a new and improved design experience for shoppers.
Before Redesign:
The original web design failed to effectively represent the brand, leaving it unrecognizable and lacking clarity. The site did not clearly communicate the business’s products or services to potential customers.
Beyond messaging issues, the overall user experience (UX) suffered from poor readability and navigation challenges. Inconsistent color schemes, typography, and layout further hindered usability.
Additionally, an excessive reliance on AI-generated content created a sense of distrust, making it difficult for users to connect with the brand and its offerings.
New Design:
The redesigned website delivers a fresh, bespoke aesthetic that elevates the brand and reinforces its vision. It is strategically crafted to provide a seamless luxury shopping experience while strengthening brand identity and equity.
Impact & Results:
Following the launch of the redesigned website, the business experienced significant improvements across all key metrics, from brand recognition to sales performance. Sessions increased by 150%, conversions soared to 95%, and overall sales grew by 50%.
Beyond the numbers, daily site traffic saw a consistent and notable uptick, further strengthening the brand’s digital presence and engagement.
Live link: